Our purpose
To inspire and enable people who expect more from their life outside.
We are routed in the outdoors. It drives inspiration for us to expand our horizons, push boundaries and challenge ourselves to achieve more. We design clothing and equipment to enable adventure, providing protection and efficiency of movement for any activity outside.
We believe everyone strives for more. Expecting more from is a mindset that encapsulates the product expectation, self-motivation, brand experience, and our social and environmental responsibility.
Our Mission - What we do
We push boundaries in performance, building timeless, versatile product. Enabling a journey through nature, knowing our impact and correcting our path.
Lightweight without compromise balancing innovative construction with leading technologies to search for optimal fit for purpose performance. A less is more design philosophy that strips out constraint to deliver a clean and versatile aesthetic that delivers the most effective protective systems, whatever the activity.
Our products are made for wild and extreme environments, so we’re passionate about the survival and ongoing maintenance of these places. We recognize that what we do must be balanced with responsible action.
Our Values - What we believe in
Our Values bring our team together, they are our shared beliefs, they define our culture and shape the way we approach our work.
No half measures. Passion, commitment, a collective belief that it can be done.
Deliver beyond expectations. Performance, quality, service, communication.
Prioritise the things that matter. Add value, create clarity, build trust.
Considered, responsible choices . Build our brand, protect our playground.